Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
"Personal data" is all information that relates to an identified or identifiable natural person.

Customer account      

Orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Contact        Reviews        Newsletter      

Collection and processing when using the contact form 
When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent you have made it available. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. We only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Data collection when writing a comment
When you comment on an article or post, we only collect your personal data (name, e-mail address, comment text) to the extent you have made it available. The processing serves the purpose of enabling commenting and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke the consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment is published, only the name you provided published.

In addition, when you submit the comment, your IP address will be saved for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke the consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your IP address will then be deleted.

Use of the e-mail address for sending newsletters
Regardless of the contract processing, we use your e-mail address exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list. 

Your data will be passed on to an e-mail marketing service provider as part of order processing. It will not be passed on to other third parties.

Your data will be transmitted to a third country for which an adequacy decision of the European Commission exists.

Use of the email address for sending direct advertising 
We use your email address, which we received as part of the sale of a product or service, to electronically send advertising for our own products or services that are similar to those you have already purchased from us, provided that you have not objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide this information means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our predominantly legitimate interest in direct advertising.  You can object to this use of your email address at any time by notifying us.  The contact details for exercising your objection can be found in the imprint.  You can also use the link provided for this purpose in the advertising email. There are no costs for this other than the transmission costs according to the basic rates.

WhatsApp newsletter 
We use your cell phone number exclusively to send our own advertising via WhatsApp, provided you have expressly consented to this. By registering for our WhatsApp newsletter, you consent to the storage of your telephone number and to receiving advertising via WhatsApp. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by notifying us or by unsubscribing from the WhatsApp list. We do not pass on your cell phone number to third parties and use it exclusively to send our own advertising. The other subscribers to our newsletter do not see your cell phone number and cannot send you WhatsApp messages, as this is not a group but a broadcast list.


Merchandise management      

Use of a merchandise management system
We use an in-house merchandise management system to process contracts as part of order processing. This means that no data is stored outside of the shop and the company.


Payment service provider      

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this at  Read More

Analysis Advertising Communication      

The data processing described in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR and is based on our overriding legitimate interest: 

- in the needs-based and targeted design of the website, e.g. with analysis and statistics tools 

- in targeting site visitors with interest-based advertising, e.g. with conversion tracking

- in direct customer communication, e.g. with live chat tools

You have the right to object to this processing of personal data concerning you based on Art. 6 Paragraph 1 Letter f of GDPR at any time for reasons arising from your particular situation.


Use of Google Analytics 
We use the web analysis service Google Analytics provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself under the US-EU data protection agreement "Privacy Shield" and is therefore committed to complying with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link [ https://tools.google.com/dlpage/gaoptout?hl=de ].
To prevent Google Analytics from collecting and storing data across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt ​​out on all systems and devices used for this to have a comprehensive effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set:  Deactivate Google Analytics.
Further information on terms of use and data protection can be found at  https://www.google.com/analytics/terms/de .html  or at  https://www.google.de/intl/de/policies /.

Use of the remarketing or "similar target groups" function from Google
We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data on website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously visited product and information areas.
Your data may be transferred to the USA. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at  https://www.networkadvertising.org/choices/  and implementing the additional information on opting out provided there.
Further information on Google Remarketing and the associated privacy policy can be found at:  https://www.google.com/privacy/ads/

Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way for cookies to be tracked across Ads customers' websites.
The information obtained using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA. Google has certified itself under the US-EU data protection agreement "Privacy Shield" and is therefore committed to complying with European data protection guidelines.
You can deactivate personalized advertising for you in the Google advertising settings. You can find instructions on how to do this at  https://support.google.com/ads/answer/2662922?hl=de .
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at  https://www.networkadvertising.org/choices/  and implementing the additional information on opting out provided there.
You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at:  https://www.google.de/policies/privacy/

Use of Facebook Remarketing
We use the "Custom Audiences" remarketing function from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.
The application serves the purpose of targeting website visitors with interest-based advertising on the Facebook social network.
For this purpose, Facebook's remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. Facebook has certified itself under the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines. You can  deactivate
the “Custom Audiences” remarketing function  here
. Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook’s privacy policy at  https://www.facebook.com/about/privacy/ .

Use of the LiveZilla live chat system
We use the live chat system from LiveZilla GmbH (Byk-Gulden-Straße 18, 78224 Singen; “LiveZilla”) on our website.
The system serves the purpose of communication between you and us as the provider. Data is also collected and stored for marketing and optimization purposes. Usage profiles can be created from this data under a pseudonym.
Cookies can be used for this purpose. The cookies enable the Internet browser to be recognized. The data collected using LiveZilla technologies will not be used to personally identify the visitor to this website without the separate consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
You can prevent cookies from being saved by selecting the appropriate technical settings on your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.


Plug-ins

Rights of those affected and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Article 21 Paragraph 1 of the GDPR, you have the right to object to processing based on Article 6 Paragraph 1 f of the GDPR, as well as to processing for the purposes of direct advertising.

Contact us if you wish. You can find the contact details in our legal notice.

Right to complain to the supervisory authority
According to Article 77 of the GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Paragraph 1 Letter f of GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
After you have objected, the processing of the data concerned will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After you have objected, we will stop processing the data concerned for direct marketing purposes.

Last updated 17.05.2021