Data Protection

Data protection declaration

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
"Personal data" is all information that relates to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information. 

Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and to improve our offering. 
 

Customer account - Orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data when placing orders

When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you. 

Your data will be passed on, for example, to the shipping companies, payment service providers, order processing service providers and IT service providers you have chosen. In all cases, we strictly adhere to the legal requirements. The extent of data transfer is limited to a minimum.
 

Contact - Reviews - Newsletter

Collection and processing when using the contact form 
When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent you have made it available. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. We only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Data collection when writing a comment
When you comment on an article or post, we only collect your personal data (name, e-mail address, comment text) to the extent you have made it available. The processing serves the purpose of enabling commenting and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment is published, only the name you provided published.

In addition, when you submit the comment, your IP address will be saved for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your IP address will then be deleted.

Buyer's Seal Customer Rating 
We use the Buyer's Seal Customer Rating tool from Trustpilot on our website. After you have placed your order, we would like to ask you to rate and comment on your purchase from us.
For this purpose, we will contact you by email, using the technical system of the provider of the buyer's seal rating tool as part of order processing.
Your data will be processed either with your consent or based on our legitimate interest.
The processing will be carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent, provided that you have expressly consented to receiving the request for a review. You can revoke your consent at any time using the corresponding link in the email, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your email address will then be removed from the distribution list.
Processing without express consent will be carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR out of the legitimate interest in truthful, verified reviews of our services as part of direct advertising. For this purpose, we will send an electronic request for a review for our own goods or services that you have already purchased from us. The email will be sent to the email address that we received from you as part of the sale of a product or service. The request for a review will be sent subject to the proviso that you have not objected to this use of your email address.
You can object at any time by notifying us. You can find the contact details for exercising your objection in the imprint.  You can also use the link provided for this purpose in the request for evaluation. There are no costs for this other than the transmission costs according to the basic rates.
The personal data stored in this context in the technical system of the buyer's seal evaluation tool will be deleted 3 months after the delivery of goods recorded for the evaluation.

Use of the e-mail address for sending newsletters
We use your e-mail address, regardless of the contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list. 

Your data will be passed on to a service provider for e-mail marketing as part of order processing. Your data will not be passed on to other third parties.

Your data will be transferred to a third country for which an adequacy decision has been made by the European Commission.

Use of the email address for sending direct advertising 
We use your email address, which we received as part of the sale of a product or service, to electronically send advertising for our own products or services that are similar to those you have already purchased from us, provided that you have not objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide this information means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in direct advertising.  You can object to this use of your email address at any time by notifying us.  The contact details for exercising your objection can be found in the imprint.  You can also use the link provided for this purpose in the advertising email. This does not incur any costs other than the transmission costs according to the basic rates.

WhatsApp newsletter 
We use your mobile phone number exclusively to send our own advertising via WhatsApp, provided that you have expressly consented to this. By registering for our WhatsApp newsletter, you consent to the storage of your telephone number and the receipt of advertising via WhatsApp. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by notifying us or by unsubscribing from the WhatsApp list. We do not pass on your mobile number to third parties and use it exclusively to send you our own advertising. The other subscribers to our newsletter do not see your mobile number and cannot send you WhatsApp messages because this is not a group but a broadcast list.


Payment service provider      

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this at  Read More

Analysis - Advertising - Communication

The data processing described in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR and is based on our overriding legitimate interest: 

- in the needs-based and targeted design of the website, e.g. with analysis and statistics tools 

- in targeting site visitors with interest-based advertising, e.g. with conversion tracking

- in direct customer communication, e.g. with live chat tools

You have the right to object to this processing of personal data concerning you based on Art. 6 Paragraph 1 Letter f of GDPR at any time for reasons arising from your particular situation.


Use of Google Analytics 
We use the web analysis service Google Analytics provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself under the US-EU data protection agreement "Privacy Shield" and is therefore committed to complying with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link [ Read More].
To prevent Google Analytics from collecting and storing data across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt ​​out on all systems and devices used for this to be effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set:  Deactivate Google Analytics.
You can find more information about terms of use and data protection at  Read More .html  or at  Read More /.

Use of the remarketing or "similar target groups" function from Google
We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to the USA. Google has certified itself under the US-EU data protection agreement "Privacy Shield" and is therefore committed to complying with European data protection guidelines.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there:  Read More
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at  Read More  and implementing the additional information on opting out provided there.
You can find more information about Google Remarketing and the associated privacy policy at:  Read More

Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA. Google has certified itself under the US-EU data protection agreement "Privacy Shield" and is therefore committed to complying with European data protection guidelines.
You can opt out of personalized advertising in Google's advertising settings. You can find instructions on how to do this at  Read More .
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at  Read More and implement the further information on opting out provided there.
You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at:  Read More

Use of Facebook Remarketing
We use the "Custom Audiences" remarketing function of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.
The application serves the purpose of targeting website visitors with interest-based advertising on the social network Facebook.
For this purpose, Facebook's remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. Facebook has certified itself under the US-EU data protection agreement "Privacy Shield" and is therefore committed to complying with European data protection guidelines. You can  deactivate
the "Custom Audiences" remarketing function  here
. You can find more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's privacy policy at  Read More .



Plug-ins

Rights of those affected and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Article 21 Paragraph 1 of the GDPR, you have the right to object to processing based on Article 6 Paragraph 1 f of the GDPR, as well as to processing for the purposes of direct advertising.

Contact us if you wish. You can find the contact details in our legal notice.

Right to complain to the supervisory authority
According to Article 77 of the GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Paragraph 1 Letter f of GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
After you have objected, the processing of the data concerned will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After you have objected, we will stop processing the data concerned for direct marketing purposes.

As of 15.10.2021